Samer’s passion for marketing stemmed from his desire to find ways to digitally modernize, and in turn help support small business owners to grow. As a son of immigrant business owners, he saw the impact that growth could have on a family and community. Samer completed his undergraduate degree from UCSC and holds Masters in both environmental science and business from The New School, New York. He has worked in marketing departments in corporate, small business, and agency settings. His approach to marketing is people first and data second, interpreting and analyzing data with the understanding that customers are not statistics. Samer came to us from AmTrust Financial, a Fortune 500 insurance carrier, as the Director of Corporate Marketing refining their brand and taking them into a new age, while spearheading their inaugural corporate social responsibility initiative. With time spent in FinTech procurement as well, Samer knows what potential, large clients are looking for in a partner. Samer has also managed over 40 of the corporation’s events, including sponsorships, booths, announcements and client/sales interactions.